People and hooks: a study of reading and book-buying habit

Reviews the book, People and hooks: a study of reading and book-buying habits by Henry C. Link and Harry Arthur Hopf (1946). The Psychological Corporation and the Hopf Institute of Management were commissioned to conduct a consumers' survey upon which estimates of future market trends could be...

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Veröffentlicht in:	Journal of applied psychology 1947-04, Vol.31 (2), p.220-221
1. Verfasser:	Bryan, Alice I.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer Behavior Human Public Opinion Reading
Online-Zugang:	Volltext
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