Voters vote beautiful: The effect of physical appearance on a national election
Judges ratings of physical appearance were obtained for 79 candidates who had competed for 21 parliamentary seats during the 1972 Canadian federal election. A comparison was made between the number of votes obtained by attractive and unattractive candidates. As predicted, the results indicate that a...
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| Veröffentlicht in: | Canadian journal of behavioural science 1974, Vol.6 (4), p.352-356 |
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| container_end_page | 356 |
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| container_issue | 4 |
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| container_title | Canadian journal of behavioural science |
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| creator | Efrain, Michael G Patterson, E. W. J |
| description | Judges ratings of physical appearance were obtained for 79 candidates who had competed for 21 parliamentary seats during the 1972 Canadian federal election. A comparison was made between the number of votes obtained by attractive and unattractive candidates. As predicted, the results indicate that attractive candidates averaged more votes than unattractive ones (32% vs 11%, p < 0. 001). An unexpected finding was that the politically unpopular parties were represented by physically unattractive candidates. Only a single member of the political fringe groups obtained an appearance score which was above the median for the entire group (p = 0.0001). Several possible causes of the relation between party affiliation and appearance were discussed. |
| doi_str_mv | 10.1037/h0081881 |
| format | Article |
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A comparison was made between the number of votes obtained by attractive and unattractive candidates. As predicted, the results indicate that attractive candidates averaged more votes than unattractive ones (32% vs 11%, p < 0. 001). An unexpected finding was that the politically unpopular parties were represented by physically unattractive candidates. Only a single member of the political fringe groups obtained an appearance score which was above the median for the entire group (p = 0.0001). Several possible causes of the relation between party affiliation and appearance were discussed.</abstract><pub>University of Toronto Press</pub><doi>10.1037/h0081881</doi><tpages>5</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0008-400X |
| ispartof | Canadian journal of behavioural science, 1974, Vol.6 (4), p.352-356 |
| issn | 0008-400X 1879-2669 |
| language | eng |
| recordid | cdi_proquest_journals_614468845 |
| source | APA PsycARTICLES |
| subjects | Female Human Judgment Male Physical Attractiveness Political Candidates Political Elections Political Parties Social Cognition Voting Behavior |
| title | Voters vote beautiful: The effect of physical appearance on a national election |
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