Group Decision Making and Normative Versus Informational Influence: Effects of Type of Issue and Assigned Decision Rule

Groups and individuals often shift their preferences following discussion of an issue. Explanations for such shifts typically invoke either informational or normative influence processes. The former refers to influence based on sharing of facts or persuasive arguments about the issue, and the latter...

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Veröffentlicht in:Journal of personality and social psychology 1987-08, Vol.53 (2), p.306-313
Hauptverfasser: Kaplan, Martin F, Miller, Charles E
Format: Artikel
Sprache:eng
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