Theory and Research Concerning Social Comparisons of Personal Attributes

Social comparison theory has evolved considerably since Festinger (1954) originally proposed it. This article integrates these changes with insights offered by recent social comparison studies and by research on social cognition and the self. Contrary to the original theory or subsequent research, (...

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Veröffentlicht in:Psychological bulletin 1989-09, Vol.106 (2), p.231-248
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description Social comparison theory has evolved considerably since Festinger (1954) originally proposed it. This article integrates these changes with insights offered by recent social comparison studies and by research on social cognition and the self. Contrary to the original theory or subsequent research, (a) the individual is not always an unbiased self-evaluator but may seek many goals through social comparison; (b) the social environment may not be inactive but may impose unwanted comparisons; and (c) the comparison process involves more than selecting a comparison target: It is bidirectional, rather than unidirectional, and it may adopt a variety of forms to meet the individual's goals. Research involving comparisons of personal attributes illustrates these principles.
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ispartof Psychological bulletin, 1989-09, Vol.106 (2), p.231-248
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source EBSCOhost APA PsycARTICLES; Periodicals Index Online; Applied Social Sciences Index & Abstracts (ASSIA)
subjects Behavior. Attitude
Biological and medical sciences
Fundamental and applied biological sciences. Psychology
Human
Personality Traits
Psychology
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Self-Evaluation
Social Comparison
Social psychology
Social research
Theories
title Theory and Research Concerning Social Comparisons of Personal Attributes
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