A Broad Eclectic Blending
Reviews the book, Consumer Behavior and the Behavioral Sciences: Theories and Applications by Steuart Henderson Britt (Ed.) (see record 1966-10521-000). This book is a unique and ambitious attempt on the part of the editor to provide a behavioral science base for understanding and evaluating the pro...
Gespeichert in:
| Veröffentlicht in: | Contemporary psychology 1967-06, Vol.12 (6), p.310-311 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 311 |
|---|---|
| container_issue | 6 |
| container_start_page | 310 |
| container_title | Contemporary psychology |
| container_volume | 12 |
| creator | ROSEN, HJALMAR |
| description | Reviews the book, Consumer Behavior and the Behavioral Sciences: Theories and Applications by Steuart Henderson Britt (Ed.) (see record 1966-10521-000). This book is a unique and ambitious attempt on the part of the editor to provide a behavioral science base for understanding and evaluating the problems inherent in the applied field of marketing and consumer behavior. This volume is a blending of research, theory and applications, and above all is eclectic. In general, although the volume includes an excellent selection of materials, one could wish for a greater emphasis on personality and social motivation. (PsycINFO Database Record (c) 2017 APA, all rights reserved) |
| doi_str_mv | 10.1037/009143 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_journals_614211355</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>614211355</sourcerecordid><originalsourceid>FETCH-LOGICAL-c585-fa09ecee1a3614234f983998d4a4bee941b0232fd2e6ee018b15c94e4b7400a33</originalsourceid><addsrcrecordid>eNotjzFPwzAQRj2ARCmws0UMbIE7n53YY1u1gFSJpbvlOGeUKiTFbgf-Pa3C9C1P79MT4gHhBYHqVwCLiq7EDAChrLWyN-I25z0AVNLQTDwuimUafVusQ8_h2IVi2fPQdsPXnbiOvs98_79zsdusd6v3cvv59rFabMugjS6jB8uBGT1VqCSpaA1Za1rlVcNsFTYgScZWcsUMaBrUwSpWTa0APNFcPE3aQxp_TpyPbj-e0nB-dBchIml9hp4nKKQx58TRHVL37dOvQ3CXUDeF0h_Lb0M0</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>614211355</pqid></control><display><type>article</type><title>A Broad Eclectic Blending</title><source>Portico (Triggered Content) Journals</source><source>Alma/SFX Local Collection</source><creator>ROSEN, HJALMAR</creator><creatorcontrib>ROSEN, HJALMAR</creatorcontrib><description>Reviews the book, Consumer Behavior and the Behavioral Sciences: Theories and Applications by Steuart Henderson Britt (Ed.) (see record 1966-10521-000). This book is a unique and ambitious attempt on the part of the editor to provide a behavioral science base for understanding and evaluating the problems inherent in the applied field of marketing and consumer behavior. This volume is a blending of research, theory and applications, and above all is eclectic. In general, although the volume includes an excellent selection of materials, one could wish for a greater emphasis on personality and social motivation. (PsycINFO Database Record (c) 2017 APA, all rights reserved)</description><identifier>ISSN: 0010-7549</identifier><identifier>DOI: 10.1037/009143</identifier><language>eng</language><subject>Behavioral Sciences ; Consumer Behavior ; Human ; Marketing ; Motivation ; Personality</subject><ispartof>Contemporary psychology, 1967-06, Vol.12 (6), p.310-311</ispartof><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,27901,27902</link.rule.ids></links><search><creatorcontrib>ROSEN, HJALMAR</creatorcontrib><title>A Broad Eclectic Blending</title><title>Contemporary psychology</title><description>Reviews the book, Consumer Behavior and the Behavioral Sciences: Theories and Applications by Steuart Henderson Britt (Ed.) (see record 1966-10521-000). This book is a unique and ambitious attempt on the part of the editor to provide a behavioral science base for understanding and evaluating the problems inherent in the applied field of marketing and consumer behavior. This volume is a blending of research, theory and applications, and above all is eclectic. In general, although the volume includes an excellent selection of materials, one could wish for a greater emphasis on personality and social motivation. (PsycINFO Database Record (c) 2017 APA, all rights reserved)</description><subject>Behavioral Sciences</subject><subject>Consumer Behavior</subject><subject>Human</subject><subject>Marketing</subject><subject>Motivation</subject><subject>Personality</subject><issn>0010-7549</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1967</creationdate><recordtype>article</recordtype><recordid>eNotjzFPwzAQRj2ARCmws0UMbIE7n53YY1u1gFSJpbvlOGeUKiTFbgf-Pa3C9C1P79MT4gHhBYHqVwCLiq7EDAChrLWyN-I25z0AVNLQTDwuimUafVusQ8_h2IVi2fPQdsPXnbiOvs98_79zsdusd6v3cvv59rFabMugjS6jB8uBGT1VqCSpaA1Za1rlVcNsFTYgScZWcsUMaBrUwSpWTa0APNFcPE3aQxp_TpyPbj-e0nB-dBchIml9hp4nKKQx58TRHVL37dOvQ3CXUDeF0h_Lb0M0</recordid><startdate>196706</startdate><enddate>196706</enddate><creator>ROSEN, HJALMAR</creator><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>196706</creationdate><title>A Broad Eclectic Blending</title><author>ROSEN, HJALMAR</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c585-fa09ecee1a3614234f983998d4a4bee941b0232fd2e6ee018b15c94e4b7400a33</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1967</creationdate><topic>Behavioral Sciences</topic><topic>Consumer Behavior</topic><topic>Human</topic><topic>Marketing</topic><topic>Motivation</topic><topic>Personality</topic><toplevel>online_resources</toplevel><creatorcontrib>ROSEN, HJALMAR</creatorcontrib><collection>CrossRef</collection><jtitle>Contemporary psychology</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>ROSEN, HJALMAR</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>A Broad Eclectic Blending</atitle><jtitle>Contemporary psychology</jtitle><date>1967-06</date><risdate>1967</risdate><volume>12</volume><issue>6</issue><spage>310</spage><epage>311</epage><pages>310-311</pages><issn>0010-7549</issn><abstract>Reviews the book, Consumer Behavior and the Behavioral Sciences: Theories and Applications by Steuart Henderson Britt (Ed.) (see record 1966-10521-000). This book is a unique and ambitious attempt on the part of the editor to provide a behavioral science base for understanding and evaluating the problems inherent in the applied field of marketing and consumer behavior. This volume is a blending of research, theory and applications, and above all is eclectic. In general, although the volume includes an excellent selection of materials, one could wish for a greater emphasis on personality and social motivation. (PsycINFO Database Record (c) 2017 APA, all rights reserved)</abstract><doi>10.1037/009143</doi><tpages>2</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0010-7549 |
| ispartof | Contemporary psychology, 1967-06, Vol.12 (6), p.310-311 |
| issn | 0010-7549 |
| language | eng |
| recordid | cdi_proquest_journals_614211355 |
| source | Portico (Triggered Content) Journals; Alma/SFX Local Collection |
| subjects | Behavioral Sciences Consumer Behavior Human Marketing Motivation Personality |
| title | A Broad Eclectic Blending |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-28T14%3A25%3A45IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=A%20Broad%20Eclectic%20Blending&rft.jtitle=Contemporary%20psychology&rft.au=ROSEN,%20HJALMAR&rft.date=1967-06&rft.volume=12&rft.issue=6&rft.spage=310&rft.epage=311&rft.pages=310-311&rft.issn=0010-7549&rft_id=info:doi/10.1037/009143&rft_dat=%3Cproquest_cross%3E614211355%3C/proquest_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=614211355&rft_id=info:pmid/&rfr_iscdi=true |