Mass Communication: Some Issues Beyond the Data

Reviews the book, The Science of Human Communication edited by Wilbur Schramm (1963). In his introductory chapter Dr. Schramm documents the existence of this eclectic new science and traces its rise back to the efforts of Lewin, Hovland and Lazarsfeld and to the research centers that they establishe...

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Veröffentlicht in:	Contemporary psychology 1964-07, Vol.9 (7), p.278-280
1. Verfasser:	ROSENBERG, MILTON J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Human Interpersonal Communication Mass Media Persuasive Communication Sciences
Online-Zugang:	Volltext
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