Frontiers of shopper marketing, customer engagement and nonlinear creative - An interview with Peter Ingram, founder of BlendedBusiness

Michael Moon interviews Peter Ingram, Founder of BlendedBusiness, on marketing integration and automation within a marketing operations platform. This interview features a discussion on customer relationship management and how marketers and their agencies are looking for new ways to optimize custome...

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Veröffentlicht in:	Journal of digital asset management 2010-04, Vol.6 (2), p.97-108
1. Verfasser:	Ingram, Peter
Format:	Artikel
Sprache:	eng
Schlagworte:	Automation Business and Management Careers Interview Marketing Supply chains
Online-Zugang:	Volltext
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