Frontiers of shopper marketing, customer engagement and nonlinear creative – An interview with Peter Ingram, founder of BlendedBusiness

Frontiers of shopper marketing, customer engagement and nonlinear creative – An interview with Peter Ingram, founder of BlendedBusiness

Michael Moon interviews Peter Ingram, Founder of BlendedBusiness, on marketing integration and automation within a marketing operations platform. This interview features a discussion on customer relationship management and how marketers and their agencies are looking for new ways to optimize custome...

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Veröffentlicht in:Journal of digital asset management 2010-04, Vol.6 (2), p.97-108
1. Verfasser: Ingram, Peter
Format: Artikel
Sprache:eng
Schlagworte:
Automation
Business and Management
Careers
Interview
Marketing
Supply chains
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description Michael Moon interviews Peter Ingram, Founder of BlendedBusiness, on marketing integration and automation within a marketing operations platform. This interview features a discussion on customer relationship management and how marketers and their agencies are looking for new ways to optimize customer engagement. In addition, Moon and Ingram review current challenges in supply chain management as well as the change management required within organizations to better orient themselves around retail marketing and shopper marketing.
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subjects Automation
Business and Management
Careers
Interview
Marketing
Supply chains
title Frontiers of shopper marketing, customer engagement and nonlinear creative – An interview with Peter Ingram, founder of BlendedBusiness
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