The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity

The mixed or heterogeneous multinomial logit (MIXL) model has become popular in a number of fields, especially marketing, health economics, and industrial organization. In most applications of the model, the vector of consumer utility weights on product attributes is assumed to have a multivariate n...

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Veröffentlicht in:	Marketing science (Providence, R.I.) R.I.), 2010-05, Vol.29 (3), p.393-421
Hauptverfasser:	Fiebig, Denzil G., Keane, Michael P., Louviere, Jordan, Wasi, Nada
Format:	Artikel
Sprache:	eng
Schlagworte:	Accounting Approximation Cell phones choice experiments choice models Consumer behavior consumer heterogeneity Consumer preferences Consumers Credit cards Datasets Distribution Economic models Economic theory Logits Market segments Marketing Mixture models Modeling Monte Carlo method Multivariate analysis Parametric models Pizzas Population Product development Regression analysis Scale modeling Statistics Studies Taste Testing Utility functions Utility models
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