Sending Out an SMS: Automatic Enrollment Experiments for Overdraft Alerts

ABSTRACT At‐scale field experiments at major U.K. banks show that automatic enrollment into “just‐in‐time” text alerts reduces unarranged overdraft and unpaid item charges 17% to 19% and arranged overdraft charges 4% to 8%, implying annual market‐wide savings of £170 million to £240 million. Increme...

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Veröffentlicht in:	The Journal of finance (New York) 2025-02, Vol.80 (1), p.467-514
Hauptverfasser:	GRUBB, MICHAEL D., KELLY, DARRAGH, NIEBOER, JEROEN, OSBORNE, MATTHEW, SHAW, JONATHAN
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Enrollments Savings Unpaid
Online-Zugang:	Volltext
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