Effects of the Application of the CRM Concept to Profitability of the Banks

CRM (Consumer Relationship Management) is a recent concept. Development and introduction of this concept in the banking operations started in the ‘90s. Due to complex market conditions and the current environment in which banks operate, it is necessary to have a new method for doing business, which...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Economic Themes 2018-09, Vol.56 (3), p.283-299
Hauptverfasser:	Stevanović, Suzana, Gavrilović, Zvjezdana
Format:	Artikel
Sprache:	eng
Schlagworte:	Banking industry banking sector Banks CRM concept D12 G21 Profitability
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!