Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

Generative artificial intelligence (GAI) offers important opportunities for the hospitality and tourism (HT) industry in the context of operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management, and beyond. However, the i...

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Veröffentlicht in:	Journal of hospitality & tourism research (Washington, D.C.) D.C.), 2025-02, Vol.49 (2), p.235-253
Hauptverfasser:	Dogru, Tarik, Line, Nathan, Mody, Makarand, Hanks, Lydia, Abbott, Je’Anna, Acikgoz, Fulya, Assaf, Albert, Bakir, Selim, Berbekova, Adiyukh, Bilgihan, Anil, Dalton, Alec, Erkmen, Ezgi, Geronasso, Mahala, Gomez, Dale, Graves, Sue, Iskender, Ali, Ivanov, Stanislav, Kizildag, Murat, Lee, Minwoo, Lee, Woojin, Luckett, John, McGinley, Sean, Okumus, Fevzi, Onder, Irem, Ozdemir, Ozgur, Park, Hyekyung, Sharma, Abhinav, Suess, Courtney, Uysal, Muzaffer, Zhang, Tingting
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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