Could trust narrow the intention‐behavior gap in eco‐friendly food consumption? Evidence from China

There exists a potential gap between individual intention to purchase eco‐products and their actual purchase behaviors, which contributes to low eco‐friendly consumption. The study investigates the intention‐behavior gap in eco‐friendly food consumption, and how consumer trust affects the gap. We fo...

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Veröffentlicht in:	Agribusiness (New York, N.Y.) N.Y.), 2025, Vol.41 (1), p.260-288
Hauptverfasser:	Yuan, Rao, Jin, Shaosheng, Lin, Wen
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Consumption Food consumption green food Green procurement intention‐behavior gap Natural & organic foods organic food Purchase intention Trust
Online-Zugang:	Volltext
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