The Effectiveness of E-Marketing on Marketing Performance in Jordanian Telecommunications Companies: Exploring the Mediating Role of the Competitive Environment

Jordanian telecommunications companies face challenging marketing conditions and an increasingly competitive industry. The present study investigated the descriptive analytical methodology and the impact of electronic marketing on marketing performance within Jordan’s telecommunications companies. T...

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Veröffentlicht in:	SN computer science 2025-01, Vol.6 (1), p.58, Article 58
Hauptverfasser:	AlSokkar, Abdullah A.M., Al-Gasawneh, Jassim Ahmad, Alamro, Ahmed, Binkhamis, Mohammed, AlGhizzawi, Mahmoud, Hmeidan, Tahreer Abu
Format:	Artikel
Sprache:	eng
Schlagworte:	Audiences Communication Competition Computer Imaging Computer Science Computer Systems Organization and Communication Networks Consumer behavior Consumers Customers Data Structures and Information Theory Dependent variables Distribution centers E-books Impact analysis Information Systems and Communication Service Intervening variables Market shares Market strategy Marketing Original Research Pattern Recognition and Graphics Recent Trends on Machine Learning & Intelligent Systems Software Engineering/Programming and Operating Systems Success Telecommunications Telecommunications industry Vision
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