EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAM
In the Mekong Delta region (Vietnam), community-based tourism is developing and achieving impressive results. To maintain this success, community tourism sites should pay special attention to improving tourist satisfaction. Therefore, this study aims to demonstrate the factors influencing tourist sa...
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| Veröffentlicht in: | GeoJournal of tourism and geosites 2024-12, Vol.56 (4), p.1661-1670 |
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| container_title | GeoJournal of tourism and geosites |
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| creator | NGUYEN, Quoc Nghi MAI, Van Nam HOANG, Thi Hong Loc |
| description | In the Mekong Delta region (Vietnam), community-based tourism is developing and achieving impressive results. To maintain this success, community tourism sites should pay special attention to improving tourist satisfaction. Therefore, this study aims to demonstrate the factors influencing tourist satisfaction with community-based tourism in the Mekong Delta region (Vietnam). A mixed research method was used, combining qualitative and quantitative research to test the research hypotheses. The research data were collected using a convenient sampling with a sample size of 350 tourists who had experienced community-based tourism services in the Mekong Delta region. The research results have pointed out 08 factors that positively affect tourist satisfaction with community-based tourism in the Mekong Delta region, including trust, responsiveness, assurance, empathy, tangible facilities, perceived price, cultural interaction, and local cuisine. Among these, the trust factor has the most powerful impact on tourist satisfaction. Several management implications have been proposed for community tourism sites to enhance service quality and tourist satisfaction with community-based tourism in the Mekong Delta region, Vietnam. |
| doi_str_mv | 10.30892/gtg.56422-1336 |
| format | Article |
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To maintain this success, community tourism sites should pay special attention to improving tourist satisfaction. Therefore, this study aims to demonstrate the factors influencing tourist satisfaction with community-based tourism in the Mekong Delta region (Vietnam). A mixed research method was used, combining qualitative and quantitative research to test the research hypotheses. The research data were collected using a convenient sampling with a sample size of 350 tourists who had experienced community-based tourism services in the Mekong Delta region. The research results have pointed out 08 factors that positively affect tourist satisfaction with community-based tourism in the Mekong Delta region, including trust, responsiveness, assurance, empathy, tangible facilities, perceived price, cultural interaction, and local cuisine. Among these, the trust factor has the most powerful impact on tourist satisfaction. 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| ispartof | GeoJournal of tourism and geosites, 2024-12, Vol.56 (4), p.1661-1670 |
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| source | DOAJ Directory of Open Access Journals |
| subjects | Community Cultural heritage Customer satisfaction Customer services Empathy Hypotheses Quality of service Tourism Tourism development Tourist attractions |
| title | EXPLAINING TOURIST SATISFACTION WITH COMMUNITY-BASED TOURISM IN THE MEKONG DELTA REGION, VIETNAM |
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