The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine

Extant literature considers marketing activities as instrumental for postwar recovery and peace-building. However, war is an ongoing lived experience for numerous societies across the world. Focusing on the role of marketing during war, this article presents a study examining how and why people livi...

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Veröffentlicht in:	Journal of public policy & marketing 2025-01, Vol.44 (1), p.61-80
Hauptverfasser:	Kipnis, Eva, Pysarenko, Nataliia, Galalae, Cristina, Mari, Carlo, Martín Ruiz, Verónica, Vorster, Lizette
Format:	Artikel
Sprache:	eng
Schlagworte:	Activism Community Concept formation Consumers Development policy Marketing Policy making Public policy Qualitative research Resilience War
Online-Zugang:	Volltext
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