Uncertainty Reduction vs. Reciprocity: Understanding the Effect of a Platform-Initiated Reviewer Incentive Program on Regular Ratings

Many online platforms are now offering free samples to seasoned reviewers, hoping to get feedback. While these reviewers are given free samples to review, they also buy and review products themselves. The regular ratings for the purchased products are the majority. This brings up the question: Does...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Information systems research 2024-09, Vol.35 (3), p.1363-1381
Hauptverfasser:	Pu, Jingchuan, Kwark, Young, Han, Sang Pil, Ye, Qiang, Gu, Bin
Format:	Artikel
Sprache:	eng
Schlagworte:	Decision making Electronic commerce Granular products Product choice product review ratings Product reviews Purchasing Ratings Reciprocity reviewer incentive program Uncertainty uncertainty reduction
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!