Joint dynamic pricing and marketing‐mix strategies for revenue management applications with stochastic demand

To attract potential customers and to effectively sell their inventories over time, retailers often invest in different marketing levers and apply dynamic pricing strategies. However, composing a profitable marketing mix in dynamic settings is challenging. The high problem complexity increases furth...

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Veröffentlicht in:	International transactions in operational research 2025-05, Vol.32 (3), p.1566-1592
Hauptverfasser:	Schlosser, Rainer, Chenavaz, Régis Y.
Format:	Artikel
Sprache:	eng
Schlagworte:	Complexity Demand Dimensional analysis dynamic pricing Marketing marketing mix Markov decision process Optimal control Optimization Parameter sensitivity Pricing Qualitative analysis Sensitivity analysis stochastic demand
Online-Zugang:	Volltext
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