The busier, the better? The effect of a busy mindset on the preference for self‐improvement products

Busyness has become more prevalent, and the state of being busy and associated cues have been increasingly employed as a marketing strategy by numerous businesses and marketers. The current research integrates two online experiments, one field experiment, one laboratory experiment, and one secondary...

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Veröffentlicht in:Psychology & marketing 2025-01, Vol.42 (1), p.97-112
Hauptverfasser: Du, Jiangang, Wang, Xiaoqin, Wu, Zhangjian, Meng, Lu (Monroe)
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Sprache:eng
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