The busier, the better? The effect of a busy mindset on the preference for self‐improvement products
Busyness has become more prevalent, and the state of being busy and associated cues have been increasingly employed as a marketing strategy by numerous businesses and marketers. The current research integrates two online experiments, one field experiment, one laboratory experiment, and one secondary...
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Veröffentlicht in: | Psychology & marketing 2025-01, Vol.42 (1), p.97-112 |
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Hauptverfasser: | , , , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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