Divine Dining Decisions: Unveiling the Influences on Concept Restaurant Choices among Urban Muslim Millennials' Visit Intention

Divine Dining Decisions: Unveiling the Influences on Concept Restaurant Choices among Urban Muslim Millennials' Visit Intention

Originality/value: Multiple issues have recently gone viral on social media, with concerning the Halal status of prominent concept restaurants in Malayisa. As a result, the study intends to fill a gap in the literature by investigating the effects of Muslim Friendly Hospitality Services (MFHS) on sp...

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Veröffentlicht in:Global business and management research 2024-07, Vol.16 (3S), p.396-406
Hauptverfasser: Hashim, Azreen Jihan Che Mohd, Nazri, Muhamad Azrin, Aziz, Sumaiyah Abd, Seman, Junaidah Abu, Majid, Muhammad bin
Format: Artikel
Sprache:eng
Schlagworte:
Beverages
Echo boom generation
Halal food
Lifestyles
Millennials
Muslims
Prices and rates
Questionnaires
Restaurants
Shopping centers
Social media
Social networks
Surveys
Tourism
Travel
Travel industry
Trends
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Zusammenfassung:Originality/value: Multiple issues have recently gone viral on social media, with concerning the Halal status of prominent concept restaurants in Malayisa. As a result, the study intends to fill a gap in the literature by investigating the effects of Muslim Friendly Hospitality Services (MFHS) on spiritual congruence, spiritual Intelligence, perceived price, Halal food and beverage, and facilities in Malaysian concept restaurants. The study seeks to empirically examine the influence of pull factors to visit intention to concept restaurant outlet in Malaysia.
ISSN:1947-5667
1947-5667