City branding, discourse and politics: a case study on Compassionate Louisville

Using the case of Louisville’s “Compassionate City” brand, the paper shows that city branding can produce discourses that can influence local politics. In 2011, Louisville became a signatory of the Charter of Compassion and began its journey of branding itself as the “Compassionate City”. The brandi...

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Veröffentlicht in:	Place branding and public diplomacy 2024-12, Vol.20 (4), p.556-567
Hauptverfasser:	Islam, Ekramul, Ruez, Derek, Rahman, Syed Mahbubur, Altaf, Shahbaz
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand management Business and Management Case studies Case Study Cities Compassion Corporate Communication/Public Relations Diplomacy Local government Marketing Political activism Political Science and International Relations Politics
Online-Zugang:	Volltext
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