The Historical Presidency: I like Ike: The origins of broadcast presidential campaign advertising

The first televised presidential campaign commercials ran in the 1952 electoral contest between Dwight Eisenhower and Adlai Stevenson, specifically as part of the effort to draft and then elect General Eisenhower. These first spot ads were developed not by political parties or the candidates but by...

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Bibliographische Detailangaben
Veröffentlicht in:	Presidential studies quarterly 2024-12, Vol.54 (4), p.523-540
1. Verfasser:	Endersby, James W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising agencies broadcast advertising Broadcasting campaign advertising Campaigns Candidates Citizens Dwight D. Eisenhower Entertainment industry independent expenditures Marketing Personality Political advertising Political campaigns Political parties Presidential elections Presidents Public relations Television
Online-Zugang:	Volltext
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