Are you hungry for play? Investigating the role of emotional attachment on continuance intention to use food delivery apps

PurposeFood delivery apps (FDAs) have rapidly developed due to mobile technologies, changes in modern consumption and increased online use during the COVID-19 pandemic. Despite this, the platforms are struggling to build a stable customer base and make a profit. This study combined tech-driven motiv...

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Veröffentlicht in:	Journal of Hospitality and Tourism Insights 2024-11, Vol.7 (5), p.2968-2991
Hauptverfasser:	Mai, Xuan Tai, Trinh, Thu Thi, Ryan, Chris
Format:	Artikel
Sprache:	eng
Schlagworte:	Accuracy Brand loyalty Consumer behavior Consumers Cross-sectional studies Customer retention Customer services Digital marketing Electronic commerce Food Home delivery services Hypotheses Information systems Mobile commerce Quality of service Quantitative analysis Structural equation modeling Success Technology Acceptance Model User experience
Online-Zugang:	Volltext
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