Out of the shadow: Encouraging online registration of micro and small businesses through a randomized controlled trial
This paper presents the findings of a large‐scale randomized controlled field trial that tests the interest of informal businesses in free and online business registration. In collaboration with the Indonesian government, we designed a free and easy to use online registration portal for small busine...
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| Veröffentlicht in: | Journal of international development 2024-11, Vol.36 (8), p.2883-2905 |
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| container_title | Journal of international development |
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| creator | Dong, Sarah Xue Meisari, Dewi Rinaldi, Banu |
| description | This paper presents the findings of a large‐scale randomized controlled field trial that tests the interest of informal businesses in free and online business registration. In collaboration with the Indonesian government, we designed a free and easy to use online registration portal for small businesses and sent WhatsApp or text messages to around 50 000 businesses to inform them about this new registration portal. We find that sending three rounds of short WhatsApp or text messages resulted in 3.4% of recipients clicking the registration link in the messages. Only 0.1% of recipients registered through the portal. Different phrasing of messages results in different click rate, different registration rate, and different rates the sender's number is blocked. Neutral message performs the best, followed by message that emphasizes that registration is easy. Message that appeals to people's patriotic feelings or message that emphasizes that registration is free performs the last.
ENDNOTES
To test the interest of informal businesses in free and online business registration, we designed a free and easy to use online registration portal for small businesses in collaboration with the Indonesian government and sent WhatsApp or text messages to around 40 000 businesses to inform them about this new registration portal. We find that the messages resulted in 3.4% of recipients clicking the registration link in the message and 0.1% of recipients registering through the portal. Interestingly, different phrasing of messages resulted in different click rate, different registration rate, and different rates the sender's number was blocked. |
| doi_str_mv | 10.1002/jid.3941 |
| format | Article |
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ENDNOTES
To test the interest of informal businesses in free and online business registration, we designed a free and easy to use online registration portal for small businesses in collaboration with the Indonesian government and sent WhatsApp or text messages to around 40 000 businesses to inform them about this new registration portal. We find that the messages resulted in 3.4% of recipients clicking the registration link in the message and 0.1% of recipients registering through the portal. Interestingly, different phrasing of messages resulted in different click rate, different registration rate, and different rates the sender's number was blocked.</description><identifier>ISSN: 0954-1748</identifier><identifier>EISSN: 1099-1328</identifier><identifier>DOI: 10.1002/jid.3941</identifier><language>eng</language><publisher>Chichester: Wiley Periodicals Inc</publisher><subject>behavioural insights ; business registration ; Clinical trials ; Companies ; informal sector ; micro and small enterprises ; randomized controlled trial ; Registration ; Small business ; Text messaging</subject><ispartof>Journal of international development, 2024-11, Vol.36 (8), p.2883-2905</ispartof><rights>2024 The Author(s). published by John Wiley & Sons Ltd.</rights><rights>2024. This article is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c2431-547ef062d63e22c2ea70b7f4c9dc4878f56f833d63d5bc9e69f5e73c11d8f5a53</cites><orcidid>0000-0002-6682-6644</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1002%2Fjid.3941$$EPDF$$P50$$Gwiley$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1002%2Fjid.3941$$EHTML$$P50$$Gwiley$$Hfree_for_read</linktohtml><link.rule.ids>315,781,785,1418,27871,27929,27930,45579,45580</link.rule.ids></links><search><creatorcontrib>Dong, Sarah Xue</creatorcontrib><creatorcontrib>Meisari, Dewi</creatorcontrib><creatorcontrib>Rinaldi, Banu</creatorcontrib><title>Out of the shadow: Encouraging online registration of micro and small businesses through a randomized controlled trial</title><title>Journal of international development</title><description>This paper presents the findings of a large‐scale randomized controlled field trial that tests the interest of informal businesses in free and online business registration. In collaboration with the Indonesian government, we designed a free and easy to use online registration portal for small businesses and sent WhatsApp or text messages to around 50 000 businesses to inform them about this new registration portal. We find that sending three rounds of short WhatsApp or text messages resulted in 3.4% of recipients clicking the registration link in the messages. Only 0.1% of recipients registered through the portal. Different phrasing of messages results in different click rate, different registration rate, and different rates the sender's number is blocked. Neutral message performs the best, followed by message that emphasizes that registration is easy. Message that appeals to people's patriotic feelings or message that emphasizes that registration is free performs the last.
ENDNOTES
To test the interest of informal businesses in free and online business registration, we designed a free and easy to use online registration portal for small businesses in collaboration with the Indonesian government and sent WhatsApp or text messages to around 40 000 businesses to inform them about this new registration portal. We find that the messages resulted in 3.4% of recipients clicking the registration link in the message and 0.1% of recipients registering through the portal. 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ENDNOTES
To test the interest of informal businesses in free and online business registration, we designed a free and easy to use online registration portal for small businesses in collaboration with the Indonesian government and sent WhatsApp or text messages to around 40 000 businesses to inform them about this new registration portal. We find that the messages resulted in 3.4% of recipients clicking the registration link in the message and 0.1% of recipients registering through the portal. Interestingly, different phrasing of messages resulted in different click rate, different registration rate, and different rates the sender's number was blocked.</abstract><cop>Chichester</cop><pub>Wiley Periodicals Inc</pub><doi>10.1002/jid.3941</doi><tpages>23</tpages><orcidid>https://orcid.org/0000-0002-6682-6644</orcidid><oa>free_for_read</oa></addata></record> |
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| source | PAIS Index; Access via Wiley Online Library |
| subjects | behavioural insights business registration Clinical trials Companies informal sector micro and small enterprises randomized controlled trial Registration Small business Text messaging |
| title | Out of the shadow: Encouraging online registration of micro and small businesses through a randomized controlled trial |
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