The Minimum Viable Product (MVP): Theory and Practice

Building and deploying a minimum viable product (MVP) is often considered a necessary step in the venture development process. Although MVPs are ubiquitous in practice, foundational scholarly work on MVPs is virtually nonexistent. We leverage and build upon the lean start-up literature and the scien...

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Veröffentlicht in:	Journal of management 2024-11, Vol.50 (8), p.3202-3231
Hauptverfasser:	Stevenson, Regan, Burnell, Devin, Fisher, Greg
Format:	Artikel
Sprache:	eng
Schlagworte:	Entrepreneurs Entrepreneurship
Online-Zugang:	Volltext
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