Commentary: Company Innovativeness: A Radically New Perspective on an Old Concept
The article highlights misconceptions around the concept of innovativeness and argues for a broader understanding that encompasses both inward and outward-looking perspectives. It emphasizes the importance of perceived innovativeness as influenced by marketing, innovation culture, leadership, and em...
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| Veröffentlicht in: | Journal of service research : JSR 2024-11, Vol.27 (4), p.494-496 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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