Introducing the Validation of Data Quality Indicators Through Re-Classification: The example of SQP and pretest surveys

The present study introduces the concept of validating data quality indicators through re-classification. We use the term re-classification to mean the evaluation of how well an indicator detects the quality of different versions of a survey question for which the quality is known a priori. We illus...

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Veröffentlicht in:	International journal of market research 2024-11, Vol.66 (6), p.677-686
Hauptverfasser:	Neuert, Cornelia E, Gummer, Tobias
Format:	Artikel
Sprache:	eng
Schlagworte:	Classification Polls & surveys Quality Reliability Validation studies
Online-Zugang:	Volltext
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