Gen Zers' Behaviour Towards Sustainability in a Mature Coastal Destination
ABSTRACT This study provides insights into the attitudes, knowledge, behaviour and commitment of Gen Z tourists toward sustainability. The research was conducted on 1188 participants in the Western Costa del Sol (Andalusia, Spain), a well‐established coastal destination. The study also estimated, th...
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| Veröffentlicht in: | The international journal of tourism research 2024-09, Vol.26 (5), p.n/a |
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| container_title | The international journal of tourism research |
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| creator | Pulido‐Fernández, Juan Ignacio Casado‐Montilla, Jairo López‐Sánchez, Yaiza Durán‐Román, José Luis Carrillo‐Hidalgo, Isabel |
| description | ABSTRACT
This study provides insights into the attitudes, knowledge, behaviour and commitment of Gen Z tourists toward sustainability. The research was conducted on 1188 participants in the Western Costa del Sol (Andalusia, Spain), a well‐established coastal destination. The study also estimated, through a chi‐squared test and the Mann–Whitney U model, the premium price that Gen Z tourists are willing to pay for visiting a more sustainable destination. The results indicate that Gen Z has a good understanding and a high level of commitment towards sustainable tourism. However, only 10% of Gen Z tourists were willing to pay more for a sustainable destination. The study analyses the reasons behind this finding. Finally, the research suggests recommendations for understanding the consumption behaviours and practises of young travellers. |
| doi_str_mv | 10.1002/jtr.2758 |
| format | Article |
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This study provides insights into the attitudes, knowledge, behaviour and commitment of Gen Z tourists toward sustainability. The research was conducted on 1188 participants in the Western Costa del Sol (Andalusia, Spain), a well‐established coastal destination. The study also estimated, through a chi‐squared test and the Mann–Whitney U model, the premium price that Gen Z tourists are willing to pay for visiting a more sustainable destination. The results indicate that Gen Z has a good understanding and a high level of commitment towards sustainable tourism. However, only 10% of Gen Z tourists were willing to pay more for a sustainable destination. The study analyses the reasons behind this finding. Finally, the research suggests recommendations for understanding the consumption behaviours and practises of young travellers.</description><identifier>ISSN: 1099-2340</identifier><identifier>EISSN: 1522-1970</identifier><identifier>DOI: 10.1002/jtr.2758</identifier><language>eng</language><publisher>Chichester, UK: John Wiley & Sons, Inc</publisher><subject>Attitudes ; Behavior ; Coasts ; Generation Z ; Knowledge ; mature destination ; pro‐sustainable tourist behaviour ; Sustainability ; sustainable tourism ; Tourism ; Western Costa del Sol (Spain) ; Willingness to pay</subject><ispartof>The international journal of tourism research, 2024-09, Vol.26 (5), p.n/a</ispartof><rights>2024 The Author(s). published by John Wiley & Sons Ltd.</rights><rights>2024. This article is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c2188-bbe08997306c096c45ccec284c1f4f70f4fd7f9e9d64e4717cbfc73cb03fb4443</cites><orcidid>0000-0002-9019-726X ; 0000-0001-7230-7907 ; 0000-0002-0914-5084 ; 0000-0002-2829-7753 ; 0000-0003-1250-1534</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1002%2Fjtr.2758$$EPDF$$P50$$Gwiley$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1002%2Fjtr.2758$$EHTML$$P50$$Gwiley$$Hfree_for_read</linktohtml><link.rule.ids>314,776,780,1411,27901,27902,45550,45551</link.rule.ids></links><search><creatorcontrib>Pulido‐Fernández, Juan Ignacio</creatorcontrib><creatorcontrib>Casado‐Montilla, Jairo</creatorcontrib><creatorcontrib>López‐Sánchez, Yaiza</creatorcontrib><creatorcontrib>Durán‐Román, José Luis</creatorcontrib><creatorcontrib>Carrillo‐Hidalgo, Isabel</creatorcontrib><title>Gen Zers' Behaviour Towards Sustainability in a Mature Coastal Destination</title><title>The international journal of tourism research</title><description>ABSTRACT
This study provides insights into the attitudes, knowledge, behaviour and commitment of Gen Z tourists toward sustainability. The research was conducted on 1188 participants in the Western Costa del Sol (Andalusia, Spain), a well‐established coastal destination. The study also estimated, through a chi‐squared test and the Mann–Whitney U model, the premium price that Gen Z tourists are willing to pay for visiting a more sustainable destination. The results indicate that Gen Z has a good understanding and a high level of commitment towards sustainable tourism. However, only 10% of Gen Z tourists were willing to pay more for a sustainable destination. The study analyses the reasons behind this finding. Finally, the research suggests recommendations for understanding the consumption behaviours and practises of young travellers.</description><subject>Attitudes</subject><subject>Behavior</subject><subject>Coasts</subject><subject>Generation Z</subject><subject>Knowledge</subject><subject>mature destination</subject><subject>pro‐sustainable tourist behaviour</subject><subject>Sustainability</subject><subject>sustainable tourism</subject><subject>Tourism</subject><subject>Western Costa del Sol (Spain)</subject><subject>Willingness to pay</subject><issn>1099-2340</issn><issn>1522-1970</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2024</creationdate><recordtype>article</recordtype><sourceid>24P</sourceid><recordid>eNp1kE1LAzEQhoMoWKvgTwh40MvWycc2m6O2Wi0VQevFS8imCaasuzXZtfTfm7pevcwMzMO8w4PQOYERAaDX6zaMqMiLAzQgOaUZkQIO0wxSZpRxOEYnMa4BQEhOBmg-szV-tyFe4lv7ob990wW8bLY6rCJ-7WKrfa1LX_l2h32NNX7SbRcsnjQ67So8tbFNROub-hQdOV1Fe_bXh-jt_m45ecgWz7PHyc0iM5QURVaWFgopBYOxATk2PDfGGlpwQxx3AlJZCSetXI255YIIUzojmCmBuZJzzoboor-7Cc1Xl_LVOj1dp0jFCBGS0pywRF31lAlNjME6tQn-U4edIqD2plQypfamEpr16NZXdvcvp-bLl1_-B7HzacM</recordid><startdate>202409</startdate><enddate>202409</enddate><creator>Pulido‐Fernández, Juan Ignacio</creator><creator>Casado‐Montilla, Jairo</creator><creator>López‐Sánchez, Yaiza</creator><creator>Durán‐Román, José Luis</creator><creator>Carrillo‐Hidalgo, Isabel</creator><general>John Wiley & Sons, Inc</general><general>Wiley Periodicals Inc</general><scope>24P</scope><scope>AAYXX</scope><scope>CITATION</scope><orcidid>https://orcid.org/0000-0002-9019-726X</orcidid><orcidid>https://orcid.org/0000-0001-7230-7907</orcidid><orcidid>https://orcid.org/0000-0002-0914-5084</orcidid><orcidid>https://orcid.org/0000-0002-2829-7753</orcidid><orcidid>https://orcid.org/0000-0003-1250-1534</orcidid></search><sort><creationdate>202409</creationdate><title>Gen Zers' Behaviour Towards Sustainability in a Mature Coastal Destination</title><author>Pulido‐Fernández, Juan Ignacio ; Casado‐Montilla, Jairo ; López‐Sánchez, Yaiza ; Durán‐Román, José Luis ; Carrillo‐Hidalgo, Isabel</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c2188-bbe08997306c096c45ccec284c1f4f70f4fd7f9e9d64e4717cbfc73cb03fb4443</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2024</creationdate><topic>Attitudes</topic><topic>Behavior</topic><topic>Coasts</topic><topic>Generation Z</topic><topic>Knowledge</topic><topic>mature destination</topic><topic>pro‐sustainable tourist behaviour</topic><topic>Sustainability</topic><topic>sustainable tourism</topic><topic>Tourism</topic><topic>Western Costa del Sol (Spain)</topic><topic>Willingness to pay</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Pulido‐Fernández, Juan Ignacio</creatorcontrib><creatorcontrib>Casado‐Montilla, Jairo</creatorcontrib><creatorcontrib>López‐Sánchez, Yaiza</creatorcontrib><creatorcontrib>Durán‐Román, José Luis</creatorcontrib><creatorcontrib>Carrillo‐Hidalgo, Isabel</creatorcontrib><collection>Wiley Online Library Open Access</collection><collection>CrossRef</collection><jtitle>The international journal of tourism research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Pulido‐Fernández, Juan Ignacio</au><au>Casado‐Montilla, Jairo</au><au>López‐Sánchez, Yaiza</au><au>Durán‐Román, José Luis</au><au>Carrillo‐Hidalgo, Isabel</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Gen Zers' Behaviour Towards Sustainability in a Mature Coastal Destination</atitle><jtitle>The international journal of tourism research</jtitle><date>2024-09</date><risdate>2024</risdate><volume>26</volume><issue>5</issue><epage>n/a</epage><issn>1099-2340</issn><eissn>1522-1970</eissn><abstract>ABSTRACT
This study provides insights into the attitudes, knowledge, behaviour and commitment of Gen Z tourists toward sustainability. The research was conducted on 1188 participants in the Western Costa del Sol (Andalusia, Spain), a well‐established coastal destination. The study also estimated, through a chi‐squared test and the Mann–Whitney U model, the premium price that Gen Z tourists are willing to pay for visiting a more sustainable destination. The results indicate that Gen Z has a good understanding and a high level of commitment towards sustainable tourism. However, only 10% of Gen Z tourists were willing to pay more for a sustainable destination. The study analyses the reasons behind this finding. Finally, the research suggests recommendations for understanding the consumption behaviours and practises of young travellers.</abstract><cop>Chichester, UK</cop><pub>John Wiley & Sons, Inc</pub><doi>10.1002/jtr.2758</doi><tpages>15</tpages><orcidid>https://orcid.org/0000-0002-9019-726X</orcidid><orcidid>https://orcid.org/0000-0001-7230-7907</orcidid><orcidid>https://orcid.org/0000-0002-0914-5084</orcidid><orcidid>https://orcid.org/0000-0002-2829-7753</orcidid><orcidid>https://orcid.org/0000-0003-1250-1534</orcidid><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1099-2340 |
| ispartof | The international journal of tourism research, 2024-09, Vol.26 (5), p.n/a |
| issn | 1099-2340 1522-1970 |
| language | eng |
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| source | Wiley Online Library Journals Frontfile Complete |
| subjects | Attitudes Behavior Coasts Generation Z Knowledge mature destination pro‐sustainable tourist behaviour Sustainability sustainable tourism Tourism Western Costa del Sol (Spain) Willingness to pay |
| title | Gen Zers' Behaviour Towards Sustainability in a Mature Coastal Destination |
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