e-TRUST: EMPIRICAL INSIGHTS INTO INFLUENTIAL ANTECEDENTS
The purpose of this study was to examine determinants of e-Trust based on theories drawn from marketing, management, information systems, and e-Commerce literature. Regression analysis was used to test the proposed model. The results indicated that while constructs for web site information and web s...
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| Veröffentlicht in: | Marketing management journal 2007-10, Vol.17 (2), p.67-80 |
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| container_title | Marketing management journal |
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| creator | Thakur, Ramendra Summey, John H |
| description | The purpose of this study was to examine determinants of e-Trust based on theories drawn from marketing, management, information systems, and e-Commerce literature. Regression analysis was used to test the proposed model. The results indicated that while constructs for web site information and web site experience were predictors of e-Trust, the construct for security and privacy of information was not. Web site information was the strongest predictor of e-Trust. This is the first such study to incorporate all of these predictors into a single model. This knowledge can provide the firm with ways to increase electronic trust and subsequent increased profit levels. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1534-973X |
| ispartof | Marketing management journal, 2007-10, Vol.17 (2), p.67-80 |
| issn | 1534-973X 2329-9762 |
| language | eng |
| recordid | cdi_proquest_journals_3115153625 |
| source | Business Source Complete |
| subjects | Brand loyalty Confidence Customer satisfaction Customer services Electronic commerce Information sharing Information systems Internet Marketing Personal information Privacy Social exchange theory Trust |
| title | e-TRUST: EMPIRICAL INSIGHTS INTO INFLUENTIAL ANTECEDENTS |
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