Promoting Male Online Gamers’ Positive User Experience: A Hierarchical Approach

Exploring the intricate online gaming landscape, we employ the means-end chain (MEC) theory to investigate male players’ positive user experience (UX) to understand how specific game attributes fulfill male players' psychological needs and lead to positive experiences. We conducted in-depth int...

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Veröffentlicht in:	Association for Information Systems transactions on human-computer interaction 2024-09, Vol.16 (3), p.272-308
Hauptverfasser:	Guo, Zixiu, Peng, Ji-Rong Jeff, Cahalane, Michael, Li, Yuan
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer & video games Males Players Qualitative analysis Qualitative research User experience User interfaces
Online-Zugang:	Volltext
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