Performance analysis of social media platforms: evidence of digital marketing

Previous studies in the literature have shown that Digital Marketing (DM) can be a factor influencing competitiveness and the performance of marketing actions so that a company can correctly reach the target audience. From this literary assumption, it is imperative to evaluate tools that can help ma...

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Veröffentlicht in:	Journal of marketing analytics 2024-09, Vol.12 (3), p.599-610
Hauptverfasser:	da Silva Wegner, Roger, da Silva, Deoclécio Junior Cardoso, da Veiga, Claudimar Pereira, de Fátima Barros Estivalete, Vania, Rossato, Vanessa Piovesan, Malheiros, Michel Barboza
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Competition Consumer behavior Decision making Digital marketing Digital media Marketing Multiple criterion Organizations Original Article Performance evaluation Social networks
Online-Zugang:	Volltext
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