The effect of mobile reviewing on review helpfulness: The moderation of review solicitation and reviewer popularity

Consumers increasingly read and post online reviews through mobile devices. Drawing upon the motivation, opportunity, and ability framework, we hypothesize the interesting interplay of mobile reviewing, firm review solicitation and reviewer popularity on review helpfulness. Using a large‐scale data...

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Veröffentlicht in:	Psychology & marketing 2024-11, Vol.41 (11), p.2942-2959
Hauptverfasser:	Li, Chunyu, Mo, Tingting, Huo, Wenjin, Zhu, Liye
Format:	Artikel
Sprache:	eng
Schlagworte:	eWOM mobile reviews review content feature review helpfulness review solicitation reviewer popularity
Online-Zugang:	Volltext
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