Unpacking consumer reactions toward unexpected spoilage of organic versus conventional perishables

The retail industry greatly relies on perishable foods, which are integral to consumers' shopping routines. However, it remains unclear how consumers react to their spoilage. This study is an initial attempt to explore how consumers react to unexpected product spoilage of organic versus convent...

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Veröffentlicht in:	Psychology & marketing 2024-11, Vol.41 (11), p.2896-2910
Hauptverfasser:	Ozcan, Timucin, Hattat, Ahmet M.
Format:	Artikel
Sprache:	eng
Schlagworte:	anger Consumer behavior Natural & organic foods negative behavioral intentions organic foods Perishable goods spoilage
Online-Zugang:	Volltext
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