A theoretical model of the formation and dissolution of emerging market international marketing alliances

As emerging market international marketing alliances (E-IMAs) are becoming popular as instruments of growth for firms from the developed markets that are attempting to expand into emerging markets, there is a growing need to understand how these E-IMAs are formed, operate, and even get dissolved in...

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Veröffentlicht in:	Journal of the Academy of Marketing Science 2020-09, Vol.48 (5), p.826-847
Hauptverfasser:	Pedada, Kiran, Arunachalam, S., Dass, Mayukh
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Conceptual/Theoretical Paper Emerging markets International business Management research Marketing Social Sciences Strategic alliances (Business) Studies
Online-Zugang:	Volltext
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