A behavioral view of SME product termination decisions

Drawing from the attention-based view of the firm, we argue that heuristics play a prominent role in product termination decisions in SMEs. Specifically, we predict that performance below aspiration is a significant heuristic used in these decisions. We deepen our examination by developing moderatin...

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Veröffentlicht in:	Journal of small business management 2023-07, Vol.61 (4), p.1529-1562
Hauptverfasser:	McCann, Brian T., Shinkle, George A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Attention attention-based view Decision making Feedback Financial performance Heuristic performance feedback Product management product termination Small & medium sized enterprises-SME SMEs Termination Uncertainty
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