The effect of information and beliefs on preferences for sustainably produced beef

Abstract Beef production is a major contributor to greenhouse gas (GHG) emissions. We conducted a choice experiment to analyse consumers’ willingness to pay (WTP) for beef characterised as carbon-friendly. We included a treatment where respondents were informed about carbon-friendly production and s...

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Veröffentlicht in:European review of agricultural economics 2024-08, Vol.51 (3), p.895-925
Hauptverfasser: Ishaq, Mariam, Kolady, Deepthi, Grebitus, Carola
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container_title European review of agricultural economics
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creator Ishaq, Mariam
Kolady, Deepthi
Grebitus, Carola
description Abstract Beef production is a major contributor to greenhouse gas (GHG) emissions. We conducted a choice experiment to analyse consumers’ willingness to pay (WTP) for beef characterised as carbon-friendly. We included a treatment where respondents were informed about carbon-friendly production and surveyed beliefs regarding beef production’s contribution to GHG emissions. The results show that consumers have a positive WTP for carbon-friendly beef and providing information increases the premium that they are willing to pay for it. The findings also suggest that consumers who believe that beef production contributes to GHG emissions are willing to pay more for beef carrying a carbon-friendly label.
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source PAIS Index; Oxford University Press Journals All Titles (1996-Current)
subjects Beef
Carbon
Consumers
Emissions
Greenhouse gases
Meat production
Production
Respondents
Willingness to pay
title The effect of information and beliefs on preferences for sustainably produced beef
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