The effect of information and beliefs on preferences for sustainably produced beef
Abstract Beef production is a major contributor to greenhouse gas (GHG) emissions. We conducted a choice experiment to analyse consumers’ willingness to pay (WTP) for beef characterised as carbon-friendly. We included a treatment where respondents were informed about carbon-friendly production and s...
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Veröffentlicht in: | European review of agricultural economics 2024-08, Vol.51 (3), p.895-925 |
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creator | Ishaq, Mariam Kolady, Deepthi Grebitus, Carola |
description | Abstract
Beef production is a major contributor to greenhouse gas (GHG) emissions. We conducted a choice experiment to analyse consumers’ willingness to pay (WTP) for beef characterised as carbon-friendly. We included a treatment where respondents were informed about carbon-friendly production and surveyed beliefs regarding beef production’s contribution to GHG emissions. The results show that consumers have a positive WTP for carbon-friendly beef and providing information increases the premium that they are willing to pay for it. The findings also suggest that consumers who believe that beef production contributes to GHG emissions are willing to pay more for beef carrying a carbon-friendly label. |
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Beef production is a major contributor to greenhouse gas (GHG) emissions. We conducted a choice experiment to analyse consumers’ willingness to pay (WTP) for beef characterised as carbon-friendly. We included a treatment where respondents were informed about carbon-friendly production and surveyed beliefs regarding beef production’s contribution to GHG emissions. The results show that consumers have a positive WTP for carbon-friendly beef and providing information increases the premium that they are willing to pay for it. The findings also suggest that consumers who believe that beef production contributes to GHG emissions are willing to pay more for beef carrying a carbon-friendly label.</description><identifier>ISSN: 0165-1587</identifier><identifier>EISSN: 1464-3618</identifier><identifier>DOI: 10.1093/erae/jbae014</identifier><language>eng</language><publisher>UK: Oxford University Press</publisher><subject>Beef ; Carbon ; Consumers ; Emissions ; Greenhouse gases ; Meat production ; Production ; Respondents ; Willingness to pay</subject><ispartof>European review of agricultural economics, 2024-08, Vol.51 (3), p.895-925</ispartof><rights>The Author(s) 2024. Published by Oxford University Press on behalf of the Foundation for the European Review of Agricultural Economics. All rights reserved. For commercial re-use, please contact reprints@oup.com for reprints and translation rights for reprints. All other permissions can be obtained through our RightsLink service via the Permissions link on the article page on our site–for further information please contact journals.permissions@oup.com. 2024</rights><rights>The Author(s) 2024. Published by Oxford University Press on behalf of the Foundation for the European Review of Agricultural Economics. All rights reserved. For commercial re-use, please contact reprints@oup.com for reprints and translation rights for reprints. All other permissions can be obtained through our RightsLink service via the Permissions link on the article page on our site–for further information please contact journals.permissions@oup.com.</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c182t-68d21e7a531e12db6745d8de34e34ae1b708659b0891671ad06edd45356a22a23</cites><orcidid>0000-0002-2345-1950 ; 0000-0001-6511-1690</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,1578,27845,27903,27904</link.rule.ids></links><search><creatorcontrib>Ishaq, Mariam</creatorcontrib><creatorcontrib>Kolady, Deepthi</creatorcontrib><creatorcontrib>Grebitus, Carola</creatorcontrib><title>The effect of information and beliefs on preferences for sustainably produced beef</title><title>European review of agricultural economics</title><description>Abstract
Beef production is a major contributor to greenhouse gas (GHG) emissions. We conducted a choice experiment to analyse consumers’ willingness to pay (WTP) for beef characterised as carbon-friendly. We included a treatment where respondents were informed about carbon-friendly production and surveyed beliefs regarding beef production’s contribution to GHG emissions. The results show that consumers have a positive WTP for carbon-friendly beef and providing information increases the premium that they are willing to pay for it. The findings also suggest that consumers who believe that beef production contributes to GHG emissions are willing to pay more for beef carrying a carbon-friendly label.</description><subject>Beef</subject><subject>Carbon</subject><subject>Consumers</subject><subject>Emissions</subject><subject>Greenhouse gases</subject><subject>Meat production</subject><subject>Production</subject><subject>Respondents</subject><subject>Willingness to pay</subject><issn>0165-1587</issn><issn>1464-3618</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2024</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNp9kM1LAzEQxYMoWKs3_4CABy-uzSSbjz2K-AUFQeo5ZDcT3NJuarJ76H9vSnsWBobH_JjHe4TcAnsE1ogFJoeLdeuQQX1GZlCruhIKzDmZMVCyAmn0JbnKec2KFlLPyNfqBymGgN1IY6D9EGLaurGPA3WDpy1uegyZFrlLGDDh0GGmBaJ5yqPrB9du9uUW_dThgcdwTS6C22S8Oe05-X59WT2_V8vPt4_np2XVgeFjpYzngNpJAQjct0rX0huPoi7jEFrNjJJNy0wDSoPzTKH3tRRSOc4dF3Nyd_xb3H8nzKNdxykNxdIKYIJx0A0r1MOR6lLMuWSwu9RvXdpbYPbQmj20Zk-tFfz-iMdp9z_5B1ECbj4</recordid><startdate>20240813</startdate><enddate>20240813</enddate><creator>Ishaq, Mariam</creator><creator>Kolady, Deepthi</creator><creator>Grebitus, Carola</creator><general>Oxford University Press</general><general>Oxford Publishing Limited (England)</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7TQ</scope><scope>8BJ</scope><scope>DHY</scope><scope>DON</scope><scope>FQK</scope><scope>JBE</scope><scope>U9A</scope><orcidid>https://orcid.org/0000-0002-2345-1950</orcidid><orcidid>https://orcid.org/0000-0001-6511-1690</orcidid></search><sort><creationdate>20240813</creationdate><title>The effect of information and beliefs on preferences for sustainably produced beef</title><author>Ishaq, Mariam ; Kolady, Deepthi ; Grebitus, Carola</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c182t-68d21e7a531e12db6745d8de34e34ae1b708659b0891671ad06edd45356a22a23</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2024</creationdate><topic>Beef</topic><topic>Carbon</topic><topic>Consumers</topic><topic>Emissions</topic><topic>Greenhouse gases</topic><topic>Meat production</topic><topic>Production</topic><topic>Respondents</topic><topic>Willingness to pay</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Ishaq, Mariam</creatorcontrib><creatorcontrib>Kolady, Deepthi</creatorcontrib><creatorcontrib>Grebitus, Carola</creatorcontrib><collection>CrossRef</collection><collection>PAIS Index</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><jtitle>European review of agricultural economics</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Ishaq, Mariam</au><au>Kolady, Deepthi</au><au>Grebitus, Carola</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The effect of information and beliefs on preferences for sustainably produced beef</atitle><jtitle>European review of agricultural economics</jtitle><date>2024-08-13</date><risdate>2024</risdate><volume>51</volume><issue>3</issue><spage>895</spage><epage>925</epage><pages>895-925</pages><issn>0165-1587</issn><eissn>1464-3618</eissn><abstract>Abstract
Beef production is a major contributor to greenhouse gas (GHG) emissions. We conducted a choice experiment to analyse consumers’ willingness to pay (WTP) for beef characterised as carbon-friendly. We included a treatment where respondents were informed about carbon-friendly production and surveyed beliefs regarding beef production’s contribution to GHG emissions. The results show that consumers have a positive WTP for carbon-friendly beef and providing information increases the premium that they are willing to pay for it. The findings also suggest that consumers who believe that beef production contributes to GHG emissions are willing to pay more for beef carrying a carbon-friendly label.</abstract><cop>UK</cop><pub>Oxford University Press</pub><doi>10.1093/erae/jbae014</doi><tpages>31</tpages><orcidid>https://orcid.org/0000-0002-2345-1950</orcidid><orcidid>https://orcid.org/0000-0001-6511-1690</orcidid></addata></record> |
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source | PAIS Index; Oxford University Press Journals All Titles (1996-Current) |
subjects | Beef Carbon Consumers Emissions Greenhouse gases Meat production Production Respondents Willingness to pay |
title | The effect of information and beliefs on preferences for sustainably produced beef |
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