Depictions of social workers and other caring professionals on television

Summary Social workers, alongside many professionals in “caring” domains, often feel they are poorly represented in television dramas. This study draws on a 172-million-word database to consider how social workers and seven other professional groups (cop, doctor, nanny, nurse, priest, teacher, and therapist) are portrayed in English-medium TV programs in the period 2010–2017. IMDb plot summaries are analyzed, and 200 examples per profession (n = 1,600) are classified as negative, positive, or neutral. Employing the methodology of corpus linguistics, the study contrasts with previous research as the focus is on the language surrounding mentions of professionals rather than on visual depictions or characters’ actions. Findings The study evidences the prevalence of negative societal discourses around social workers as either judgmental bureaucrats or uncaring “childcatchers,” contextualizing the findings through comparison with other professionals. The analysis also suggests that social work characters on TV—in common with those from other female-dominated professions such as nanny or nurse—are frequently referred to in terms of their sexual availability or physical appearance. Applications Findings will have practical relevance for those interested in the recruitment, job satisfaction, and retention of practitioners, and in reducing the stigmatization of social workers and their clients. The innovative methodology employed in the study offers particular insights for social work researchers and also scriptwriters. The study evidences the ongoing need to support media professionals and the general public to better understand the challenges facing the profession and thereby reduce the tendency toward a culture of blaming individuals for society's failings.