Engagement and Crowding-Out Effects of Leaderboard Gamification on Medical Crowdfunding

Prior research offers a minimal amount of direct evidence on the effect of gamification features such as top-donor leaderboards on medical crowdfunding, particularly regarding donor engagement, contributions per donor, and total campaign funds. The study analyzes data from 3,415 distinct medical cam...

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Veröffentlicht in:	Journal of management information systems 2024-07, Vol.41 (3), p.866-891
Hauptverfasser:	Stratopoulos, Theophanis C., Ye, Hua (Jonathan)
Format:	Artikel
Sprache:	eng
Schlagworte:	Campaigns crowdfunded funds Crowdfunding crowdfunding motivation Crowding crowding-out donor engagement Funding Gamification leaderboards Medical crowdfunding Medical research Motivation Pareto optimum Theorists
Online-Zugang:	Volltext
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