Symmetric and asymmetric modeling to boost customers’ trustworthiness in livestreaming commerce

Livestreaming commerce research has grown amazingly and gained tremendous attention; however, a comprehensive model that explains and reveals customers’ trustworthiness in livestreaming commerce is still absent and rarely studied. The present study seeks to capture the critical determinants that aff...

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Veröffentlicht in:	Current psychology (New Brunswick, N.J.) N.J.), 2024-08, Vol.43 (31), p.25874-25892
Hauptverfasser:	Chew, XinYing, Alnoor, Alhamzah, Khaw, Khai Wah, Sadaa, Abdullah Mohammed, Al Halbusi, Hussam, Muhsen, Yousif Raad
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavioral Science and Psychology Customers Fuzzy sets Liquor Psychology Social Sciences
Online-Zugang:	Volltext
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