I Will Get a Reward, Too: Disclosing the Referrer-Reward Increases Referring
Customer referral programs ("Refer a friend, reward yourself!") are prevalent nowadays because they can be a cost-effective way to acquire new customers. While customer referral is an appealing idea to marketers, consumers are not enthusiastic--even among the most satisfied, only 29% parti...
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Tagungsbericht |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
container_end_page | 743 |
---|---|
container_issue | |
container_start_page | 742 |
container_title | |
container_volume | 48 |
creator | Tu, Yanping Yu, Zhihao Xu, Minzhe |
description | Customer referral programs ("Refer a friend, reward yourself!") are prevalent nowadays because they can be a cost-effective way to acquire new customers. While customer referral is an appealing idea to marketers, consumers are not enthusiastic--even among the most satisfied, only 29% participate. Here, Tu et al propose a subtle change regarding the design of the referral message, which most companies automatically generate for customers to send to their friends. |
format | Conference Proceeding |
fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_journals_3090692600</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>3090692600</sourcerecordid><originalsourceid>FETCH-proquest_journals_30906926003</originalsourceid><addsrcrecordid>eNqNyssKgkAUgOFZFGSXdzjQNuGkNTltuwqtQmgpgx1rZHBqjtLrJ-QDtPoX3z8QAaJKQhWtk5EYM1eIy81KykBcUrgZa-FEDWi40kf7-wIy57awN1xYx6Z-QPOkzkrynnz4myCtC0-aiXvpvqkYltoyzfpOxPx4yHbn8OXduyVu8sq1vu4oj1GhVJFEjP-7vgtXO48</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>conference_proceeding</recordtype><pqid>3090692600</pqid></control><display><type>conference_proceeding</type><title>I Will Get a Reward, Too: Disclosing the Referrer-Reward Increases Referring</title><source>EBSCOhost Business Source Complete</source><creator>Tu, Yanping ; Yu, Zhihao ; Xu, Minzhe</creator><creatorcontrib>Tu, Yanping ; Yu, Zhihao ; Xu, Minzhe</creatorcontrib><description>Customer referral programs ("Refer a friend, reward yourself!") are prevalent nowadays because they can be a cost-effective way to acquire new customers. While customer referral is an appealing idea to marketers, consumers are not enthusiastic--even among the most satisfied, only 29% participate. Here, Tu et al propose a subtle change regarding the design of the referral message, which most companies automatically generate for customers to send to their friends.</description><identifier>ISSN: 0098-9258</identifier><language>eng</language><publisher>Urbana: Association for Consumer Research</publisher><subject>Consumer behavior ; Customer services ; Referrals</subject><ispartof>Advances in consumer research, 2020, Vol.48, p.742-743</ispartof><rights>Copyright Association for Consumer Research 2020</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>309,310,776,780,785,786,23909,23910,25118</link.rule.ids></links><search><creatorcontrib>Tu, Yanping</creatorcontrib><creatorcontrib>Yu, Zhihao</creatorcontrib><creatorcontrib>Xu, Minzhe</creatorcontrib><title>I Will Get a Reward, Too: Disclosing the Referrer-Reward Increases Referring</title><title>Advances in consumer research</title><description>Customer referral programs ("Refer a friend, reward yourself!") are prevalent nowadays because they can be a cost-effective way to acquire new customers. While customer referral is an appealing idea to marketers, consumers are not enthusiastic--even among the most satisfied, only 29% participate. Here, Tu et al propose a subtle change regarding the design of the referral message, which most companies automatically generate for customers to send to their friends.</description><subject>Consumer behavior</subject><subject>Customer services</subject><subject>Referrals</subject><issn>0098-9258</issn><fulltext>true</fulltext><rsrctype>conference_proceeding</rsrctype><creationdate>2020</creationdate><recordtype>conference_proceeding</recordtype><sourceid>BENPR</sourceid><recordid>eNqNyssKgkAUgOFZFGSXdzjQNuGkNTltuwqtQmgpgx1rZHBqjtLrJ-QDtPoX3z8QAaJKQhWtk5EYM1eIy81KykBcUrgZa-FEDWi40kf7-wIy57awN1xYx6Z-QPOkzkrynnz4myCtC0-aiXvpvqkYltoyzfpOxPx4yHbn8OXduyVu8sq1vu4oj1GhVJFEjP-7vgtXO48</recordid><startdate>20200101</startdate><enddate>20200101</enddate><creator>Tu, Yanping</creator><creator>Yu, Zhihao</creator><creator>Xu, Minzhe</creator><general>Association for Consumer Research</general><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PSYQQ</scope><scope>Q9U</scope></search><sort><creationdate>20200101</creationdate><title>I Will Get a Reward, Too: Disclosing the Referrer-Reward Increases Referring</title><author>Tu, Yanping ; Yu, Zhihao ; Xu, Minzhe</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_journals_30906926003</frbrgroupid><rsrctype>conference_proceedings</rsrctype><prefilter>conference_proceedings</prefilter><language>eng</language><creationdate>2020</creationdate><topic>Consumer behavior</topic><topic>Customer services</topic><topic>Referrals</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Tu, Yanping</creatorcontrib><creatorcontrib>Yu, Zhihao</creatorcontrib><creatorcontrib>Xu, Minzhe</creatorcontrib><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>One Business (ProQuest)</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Tu, Yanping</au><au>Yu, Zhihao</au><au>Xu, Minzhe</au><format>book</format><genre>proceeding</genre><ristype>CONF</ristype><atitle>I Will Get a Reward, Too: Disclosing the Referrer-Reward Increases Referring</atitle><btitle>Advances in consumer research</btitle><date>2020-01-01</date><risdate>2020</risdate><volume>48</volume><spage>742</spage><epage>743</epage><pages>742-743</pages><issn>0098-9258</issn><abstract>Customer referral programs ("Refer a friend, reward yourself!") are prevalent nowadays because they can be a cost-effective way to acquire new customers. While customer referral is an appealing idea to marketers, consumers are not enthusiastic--even among the most satisfied, only 29% participate. Here, Tu et al propose a subtle change regarding the design of the referral message, which most companies automatically generate for customers to send to their friends.</abstract><cop>Urbana</cop><pub>Association for Consumer Research</pub></addata></record> |
fulltext | fulltext |
identifier | ISSN: 0098-9258 |
ispartof | Advances in consumer research, 2020, Vol.48, p.742-743 |
issn | 0098-9258 |
language | eng |
recordid | cdi_proquest_journals_3090692600 |
source | EBSCOhost Business Source Complete |
subjects | Consumer behavior Customer services Referrals |
title | I Will Get a Reward, Too: Disclosing the Referrer-Reward Increases Referring |
url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-29T23%3A49%3A52IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=proceeding&rft.atitle=I%20Will%20Get%20a%20Reward,%20Too:%20Disclosing%20the%20Referrer-Reward%20Increases%20Referring&rft.btitle=Advances%20in%20consumer%20research&rft.au=Tu,%20Yanping&rft.date=2020-01-01&rft.volume=48&rft.spage=742&rft.epage=743&rft.pages=742-743&rft.issn=0098-9258&rft_id=info:doi/&rft_dat=%3Cproquest%3E3090692600%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=3090692600&rft_id=info:pmid/&rfr_iscdi=true |