When Saying Less Tells More: The Impact of Socio-Economic Status on Justifying Luxury Consumption

When Saying Less Tells More: The Impact of Socio-Economic Status on Justifying Luxury Consumption

When a person sends a signal by using a luxury brand, another person may acknowledge receiving the signal. Here, Krekels et al examine whether the original luxury signaler provides a justification to the person who has acknowledged receiving the signal and the content of this justification.

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Bibliographische Detailangaben
Hauptverfasser: Krekels, Goedele, Czellar, Sandor, Dubois, David, Laurent, Gilles, Kocher, Bruno
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Consumption
Luxuries
Socioeconomic status
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Beschreibung
Zusammenfassung:When a person sends a signal by using a luxury brand, another person may acknowledge receiving the signal. Here, Krekels et al examine whether the original luxury signaler provides a justification to the person who has acknowledged receiving the signal and the content of this justification.
ISSN:0098-9258