The Future is Fleeting: How Ephemeral Brand Messages Impact Viewing Behavior

Ephemeral messaging service, such as Snapchal and Inslagram stories, allows consumers lo send messages that disappear within a specified time after they are opened. Our research arises from the observation that ephemerality introduces a new type of time limit. The traditional notion of a time limita...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Krishna, Aradhna, Elder, Ryan, Sung, Yeonjin
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer behavior Phase transitions Temporal logic
Online-Zugang:	Volltext
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