Consumer Interactions with Different Types of Languages

There is a long-slanding debale aboul the relation between language and cognition. Recent advances in linguistic processing methods allow us to explore relationships between language and thoughts like never before. Then for people who speak more than one language, which language shapes their thoughts more? How do multiple languages shape thoughts in contrasting ways? To answer those questions, this session combines three papers investigating how such different types of languages creates various change in sympathy, status signaling, and positivity of online reviews. Using cross-cultural lab experiments. Survey-software Implicit Association Tests, archival data analysis, and Natural Language Processing, the authors probe into how these language types influence consumer behavior. Modern lime sees millions of people travel, study, or work across continents. How consumers navigate the challenges brought about by the complexity of living in multiple language systems is a question worth answering. Our session provides useful knowledge on how consumers make decisions when responding to different types of languages.