All Roads Lead to Rome? Evaluating Value Elicitation Methods

Across five studies (N = 2,941), theoretically equivalent elicitation methods yield different estimates of consumers' willingness-to-pay. The Multiple Price List format results in lower WTP compared to the open-ended response format. Consumer demand estimated using the Becker-DeGroot-Marschak m...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Gao, Randy Yang, Jung, Minah
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Demand Valuation Willingness to pay
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!