Shopping For Freedom: Moroccan Women's Experience In Supermarkets

Contemporary conceptualizations of consumer freedom rely on a Western view of the autonomous self (e.g. Arnould 2007). The idealized free agent has the capacity of choice and is the ultimate source of her will (e.g. Mick and Humphreys 2008). Deriving from this, studies on consumer freedom have large...

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Bibliographische Detailangaben

Hauptverfasser:	Godefroit-Winkel, Delphine, Penaloza, Lisa, Bonsu, Samuel K
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer behavior Freedoms Supermarkets Women
Online-Zugang:	Volltext
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