Opening the Black Boxes of Consumer Misbehaviors: Insights from Studying Online Trolling

During the past decade, researchers and practitioners have shown an increased interest in how people misbehave in their role as consumers (Daunt and Greer 2015). Several studies have explored how some consumers act "in a thoughtless or abusive way, causing problems for the firms, its employees,...

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Bibliographische Detailangaben

Hauptverfasser:	Golf-Papez, Maja, Veer, Ekant
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Actor-network theory Consumer behavior Ethnography Managers
Online-Zugang:	Volltext
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