Trust, But Verify: A Multi-level Examination of Online Reviews and Persuasion Knowledge

Stories of companies (and pranksters) manipulating online reviews are abound in the news. These actions potentially affect consumer trust not only at the review-level, but also their perceptions of specific websites (platform-level) and online reviews as a whole (system-level), as consumers struggle...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Pyle, Martin A, Smith, Andrew, Chevtchouk, Yanina
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer behavior Decision making Social networks
Online-Zugang:	Volltext
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