European Consumers and their Persistent Resilience in the Face of Austerity

While much has been written on austerity from political and economic perspectives, there has been limited marketing attention regarding the effects of austerity on consumers. Even less focus has been directed at long-term and proactive responses to austerity which, we argue, can be understood via th...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Moya, Maria Eugenia Fernández, Lamprinakos, Grigorio, O'Loughlin, Deirdre M, McEachern, Morven G, Szmigin, Isabelle T, Karantinou, Kalipso, Barbosa, Belem
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Austerity policy Consumer behavior Management of crises Public policy
Online-Zugang:	Volltext
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