Grammatical Subject, Base Rates, and Persuasion

Companies often make claims about the success rates of their products and/or the failure rates of competitors' products. We examine whether changes in the grammatical subject used in these claims affect persuasion. Specifically, we differentiate between user-subjects, where users are the gramma...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Ostinelli, Max, Luna, David
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Causality Marketing Syntax Weight control
Online-Zugang:	Volltext
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