Children and adolescent consumer behavior: Insights from the life course paradigm

Researchers have long been interested in understanding young consumers, but they have had inadequate methods for studying their consumption‐related thoughts and actions at early stages of life and how these develop and change during formative years. Recent theoretical and methodological advances in...

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Veröffentlicht in:Journal of consumer behaviour 2024-07, Vol.23 (4), p.1917-1928
Hauptverfasser: Moschis, George P., Mathur, Anil
Format: Artikel
Sprache:eng
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